GLORIA JEANS
THE BRIEF
Gloria Jean’s is one of the world’s most recognisable coffee brands. But as consumer expectations evolved, the business needed to modernise without losing the warmth, nostalgia and dependability that made it loved.
The challenge was clear: refresh the brand for today while protecting decades of equity.
THE APPROACH
BONSTA delivered a comprehensive brand refresh anchored in one powerful idea: Timeless.
We clarified the brand blueprint — refining purpose (“To be a special part of someone’s day”), vision, mission and value and built a cohesive system that works for customers, franchise partners and landlords alike .
The evolution included:
A refined visual identity and typography system
Elevated imagery and colour palettes
Clear stakeholder alignment
Updated brand personality: nostalgic and familiar, with a bold, evolving edge
A scalable packaging and in-store framework
The result feels like an old friend with a new haircut grounded, authentic and warm, but confident enough to keep evolving .
THE IMPACT
The refreshed platform gives Gloria Jean’s a consistent, future-ready system across markets. Strengthening franchise confidence, improving clarity across touchpoints, and reinforcing its role as an everyday indulgence built to last.
