BERLIN FASHION FILM FESTIVAL:
FINALIST – BEST FILM FROM ASIA PACIFIC, CINEMATOGRAPHY
FINALIST – BEST FILM FOR LIFESTYLE.


THE CAMPAIGN

It’s 2018, and the vinyl revival is in full swing. But why are so many people going ‘back to black’?

Sony Music believes vinyl has always been the ultimate listening experience. Whether it’s actually being able to hold the record, hearing that warm crackle as you place the needle down, or just taking in the stunning album covers that are artworks in their own right, there’s something wonderfully intimidate about vinyl that makes the whole listening experience… more of an actual experience.

 
 

The campaign launched with a vivid 60 second commercial, followed by multiple artist-specific 15 second spots. We also created a brand new website and filled it with exciting vinyl-related content, plus other bit and bobs that are yet to be released.

In the first month since the launch of the campaign, Sony’s vinyl sales increased by a whopping 400%.

Viva La Vinyl indeed.

 
 

“Sony Music Australia is delighted to bring this wonderful range of titles through Viva La Vinyl to both passionate young music fans to discover these great artists and to long-time fans who have enjoyed these albums as the sound track of their lives”

— DENIS HANDLIN
AO, CHAIRMAN & CEO AUSTRALIA & NEW ZEALAND AND PRESIDENT, ASIA


 
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