– MISSION –

Show people North Stradbroke Island is a different world.

 

Extensive research conducted over a 4 year period by the Queensland University, Australia shows people have misconceptions about what North Stradbroke Island has on offer. 

But what’s really interesting is that 73.5% of people that visit North Stradbroke Island come back to visit again, again and again. Mainly because once they actually visit us, they realise it’s a different world.
 


INTRODUCING

Where a trip becomes tradition

Our creative strategy showcases that North Stradbroke Island’s stunning scenery, great climate and friendly locals always charm people back to the Island – making it more than just a one off trip, but a holiday tradition.
 

NSI-OOH-Bris.jpg

BRAND IDENTITY + REBRAND

Our first task was to work with our digital partner, Reborn in Sydney to develop an entirely new brand and marketing strategy.

This then informed the brief for the design team at Bonsta to create a new visual identity for the island. Part of this process was a new word-mark, iconography and brand system for the island's marketing team to rollout across all channels - website, social platforms, digital add placements, press, OOH, signage, animation and TVCs.

 
 A clever brand identity was established to incorporate the island's three core brand ingredients - coast, land and indigenous / traditional history

A clever brand identity was established to incorporate the island's three core brand ingredients - coast, land and indigenous / traditional history

LOGO_WHITE_4GIF.gif
LINE_WHITE_FORGIF.gif
 A new online experience has been designed and built for the island

A new online experience has been designed and built for the island

 

CREATIVE CAMPAIGN

We launched the campaign with a 45 sec TV commercial and online film depicting three of the island's key reasons for turning a trip into tradition - stunning coastlines, landscapes and the indigenous traditional experience.

To maintain an authenticity throughout the process we utilised real phone conversations with regular visitors to the island in the TV commercials. We then wrote and produced the sound track with local musicians.

The commercials were produced and directed by Brightworks and BONSTA. Photography by Myles Pritchard.

 
NSI-OOH.jpg
NSI-OOH2.jpg
NSI-OOH3.jpg
 


NEXT STEPS

We are now working closely with the island operators - hoteliers, restauranteurs and other tourism operators on the island - to help them achieve 'no vacancy'.

 
18_06_05_NORTH_STRADBROKE_ISLAND_02_2693.jpeg
18_06_05_NORTH_STRADBROKE_ISLAND_Capture_2431.jpeg
18_06_05_NORTH_STRADBROKE_ISLAND_Capture_0812.jpeg
18_06_05_NORTH_STRADBROKE_ISLAND_02_3276.jpeg
18_06_05_NORTH_STRADBROKE_ISLAND_Capture_1700.jpeg
18_06_05_NORTH_STRADBROKE_ISLAND_02_2954.jpeg
18_06_05_NORTH_STRADBROKE_ISLAND_Capture_2470-1.jpeg
NSI-TV2.jpg
NSI-TV4.jpg
NSI-TV5.jpg
NSI-TV6.jpg
NSI-TV1.jpg
NSI-TV3.jpg