TOURISM AUSTRALIA: RESTAURANT AUSTRALIA

CAMPAIGN OVERVIEW

PROBLEM
Australia. Known for its stunning natural beauty and cuddly koalas. Not for its world-class food and wine.

SOLUTION
We decided to reframe the continent of Australia as a restaurant. The biggest and best restaurant on earth – ‘Restaurant Australia’. A place where, every second of every day, we’re serving up unique and brilliant food and wine experiencesin awe-inspiring locations.

RESULTS
‘Invite the World to Dinner’ saw 86 international influencers reach over 1.36 billion foodies around the world.

+2,000 local businesses submitted their Restaurant Australia experience.

+21% increase in consideration as a food and wine destination.